On 25 March 2026, Mr Hassan Issa, Managing Director of So Pure Water (FZC), attended the MCE exhibition in Milan, Italy, for a strategic meeting with Elbi. During the event, we had the opportunity to sit down with Mr Moustapha Fahmy, Elbi’s Regional Sales Director for the IMEA region. The successful outcome of this discussion was a new partnership, officially establishing So Pure Water as a distributor for Elbi products across the United Arab Emirates.
We are delighted to bring their high-quality product offerings to our local market. Our team will release comprehensive product details on our website in the very near future, outlining the exact technical specifications of the new product additions. Please look out for further announcements as we prepare to share more information and roll out the Elbi products to our clients and customers across the UAE.
